The University of Tourism and Management in Skopje today on 21 February, exclusive lectures on: Digital Marketing and Mobile Marketing, held the eminent professor Luis Moutinho. The event was opened by the Rector of UTMS, Ace Milenkovski PhD in his address to students and the staff, presented Prof. Moutinho as his personal friend, a friend of UTMS, who with great honor and pleasure share his academic knowledge and best practices in terms of modern marketing trends in business. The lecture by the eminent academic professor and researcher in the field of strategic marketing and tourism with more than 25 years of prestigious academic career as a professor at prestigious universities in the world, started with interaction which initiated the discussion of semantic decode semiotic-mathematical expression of marketing processes through the established connection, or he promoted the multidisciplinary approach to the study and the application of marketing. In the further course of the lecture Professor Moutinho was talking about the digital and technological innovation in marketing - sensors of biomarketing, social visuals and mixed reality. In the two-hour lecture the students and staff were actively involved with the expression of views regarding the application of the digital marketing in the business sector in the Republic Macedonia, as well as the opportunity to ask questions that the professor gave explicit answers, a mix of academic and experiential practice. His leading role in research and academic work in the field of scientific projects in several areas of which the primary is modeling and mathematical approach to behavior of the consuments the Strategic Marketing Processes of consumer behavior in tourism, multigenerational marketing and Biomarketing contributed listeners impressive maximum concentration to follow his speech.

At 19:00 o’clock the Professor Moutinho the second lecture he held was attended by the employees of UTMS and the members of the Association of Geographers of Republic Macedonia, Professor Ljube Milenkovski on Topic: Issues of the future - new technologies, biomarketing, cognitive neuroscience. Particular focus during the lecture was on the current scientific trends in the field of application of the robotic technology, fab labs, Internet of things, sensing things, social visualization and biologically inspired intelligence. During the lecture Professor Moutnho animate the audience asking questions and asking participants to express their views on the application of digital technologies in marketing.

UTMS ranks the exclusive lecture of Moutinho PhD as one of the most remarkable since its inception and with great honor and pleasure was attending the lectures.