The University of Tourism and Management creates policies that focus on the applicability of acquired theoretical knowledge, skills and competencies in order to provide strong academic and institutional support for a high level of competence. For this purpose, on 09.11.2017 in the amphitheater of UTMS, the general manager of the company ITD Distribution, DELL's general importer for the region, Mr. Ajri Shey, delivered lectures to the employees, students and high school students from the "Zdravko Cvetkovski" college.

The lecture was on the topic: Management of the global DELL brand in multiple markets in the region through the human resources and marketing prism. During the lecture, students had the opportunity to gain knowledge about the company's functioning in the region, how the idea for forming the company was generated, which tools are used to maintain the high level of commitment and quality of work, which marketing tools are used by the company in promoting products. During the lecture, the students had the opportunity to ask questions that mostly focused on the distinction between B2B and B2C marketing, the competences that the applicant should have for employment in the company, and what are the tools that maintain the motivation of high-level employees .

The lecture was at an extraordinary expense level with strong application messages for tracking global business trends and possessing vigor, intelligence and personal integrity as prerequisites for business success.

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