On March 13, 2018, the owner of "Makedonija Ekport", Mr. Petar Lazarov, in front of the students of the University of Tourism and Management in Skopje and the students from the University "George Dimitrov" held an expert lecture on the topic: "Branding a local brand on a global market - case analysis MAMAS".

Within the interactive lecture, Mr. Lazarov presented information about the functional tools for strategic marketing communications for local and global markets, the application of the social networks, brand management strategies and current export policies. The lecture was enriched with tasting of the delicious products "MAMAS" and it has met with interest and quality discussion among the students.