In order to permanently improve the competencies, practical application of the acquired academic knowledge and maintaining a partnership with the business community on November 21, 2016, students from the Faculty of International Marketing Management were active participants in the organization and implementation of the Radio Festival "Mars" 2016. in preparing this mega event students were responsible for organizing protocol, management of the media and the preparation of briefing winners. Active participation in the creation and management of the event enable to the students to improve their applicable knowledge with which to project the future competitive position of the labor market.