The training is one-day, designed for high school students in the Republic of Macedonia. The program is conceptualized according to current trends regarding the application of digital media in the creation of corporate image and enables participants to understand the importance of the topic in terms of managing the information that is intended for the target groups.

The use of digital media in the creation of corporate image is a priority tool that positions the company and contributes to sustainable development and socially responsible action.

The purpose of the training is:

Acquiring competencies for the application of digital media in creating the image of companies; identifying the appropriate media and target groups; preparation of an action plan for digital communications.

Modules:

1. The function of digital media in creating the image of companies
2. Creating a professional and corporate image with the use of digital media
3. Choosing the appropriate digital media depending on the target groups
4. Creating digital media strategies for a competitive corporate image
5. Managing changes in digital media
6. Standards for creating multimedia information transmitted via digital media
7. Media ethics

Realizers:

Assoc. Dr. Valentina Mucunska Palevska
Assoc. Dr. Ljupka Naumovska
Ass. MSc. Mila Georgievska