The training is one-day, designed for students at the Faculty of International Marketing Management. The program is conceptualized according to current trends regarding the application of digital media in branding companies and allows participants to understand the significance of the topic regarding the application of digital tools in the process of positioning the brand.

The use of digital media in branding companies is a priority tool that creates the brand and positions the company.

The purpose of the training is:

Acquiring competencies for the application of digital media in the process of branding companies; identifying the appropriate digital media according to the specifics of the target groups; preparation of an action plan for digital communications in the function of branding of companies.

Modules:

1. The function of digital media in branding companies
2. Brand and branding
3. Choosing the appropriate digital media for positioning the brand depending on the specifics of the target groups
4. Creating digital media strategies for sustainable branding
5. Managing changes in branding and digital media
6. Standards for creating a brand using multimedia tools
7. Media ethics

Realizers:

Prof. Dr. Daliborka Blazeska
Assoc. Dr. Ljupka Naumovska
Ass. MSc. Andreja Mackic