Today, students from the University of Tourism and Management in Skopje, led by prof. PhD Dejan Nakovski and from asst. Goran Apostolovski, visited the International Tourism Fair "PHILOXENIA 2022", which is held every year in Thessaloniki. At the three-day Fair, various destinations and tourist areas are presented, and visitors have the opportunity to familiarize themselves with the entire offer of various tour operators for the current and upcoming tourist season.
During the visit, our students, through direct contact with the exhibitors, had the opportunity to learn about world tourism trends and popular destinations, as well as to learn about the most modern marketing interactive approaches to the global tourism market. They also directly experienced how stands are organized, set up and branded at events of this kind, in order to attract as many visitors as possible.
Within the framework of this teaching-scientific practicum, the students also visited the Hotel-Casino Flamingo in Gevgelija, where the management team of the hotel introduced them to the innovative models of strategic and operational management of the hotel's resources.
Teaching-scientific practicums of this kind are an integral part of the study programs and work methodology of the University of Tourism and Management, and their goal is to supplement the theoretical knowledge that students acquire in the classes with practical experience from the real business sector.
https://utms.edu.mk/en/news/international-fairs-and-workshops/2364-studentite-na-nastavno-nauchen-praktikum-vo-solun-na-megjunaroden-saem-za-turizam-2#sigProIdc4285417ee