The program for the promotion of the University of Tourism and manedzhment Skopje, covering more integrated marketing communications that aim to create a recognizable image of the higher education institution in the domestic and international public. Apart from the methodology and system of work that is, different from other similar institutions in the country, one of the recognizable signs of UTMS course and activities by the teaching staff and the students are associated with continued support and participation in the programs of educational, cultural, entertainment and recreational character.

According to the marketing promotion strategy in public and within the commitment to producing highly educated people who will be able to face the challenges in the future, 20 students accompanied by the teaching assistants from the University of Tourism and Management in Skopje, starting from September every last weekend of the month, take part in the shooting of the popular quiz "Arena", produced by ALPHA TV. With the participation in the role of audience, students have the opportunity to learn about the work of television as a powerful medium and the process of recording television products of this type. The students have the opportunity to win valuable prizes in accordance with the concept of recording and production of ALFA TV.