Within the business policy of building a partnership with the community, on 19 November 2016, the University of Tourism and Management in Skopje signed a memorandum of cooperation with the elementary school "Nikola Karev" from Kocani. During the visit of the school of the representatives of UTMS had the opportunity to inform employees about the advantages of studying and differences compared to other universities in the Republic Macedonia. In terms of strategic commitment to socially responsible action of the school was donated professional literature published by UTMS. Media event was followed by local TV stations.