The University of Tourism and Management in Skopje this year is the only university that for the third time in a row is the Superbrand in the higher education. This recognition is a confirmation of the quality of education that UTMS has been practicing for the 12th year. Permanent monitoring and implementation of the high standards in the educational process contributes to the profiling of graduated and masters staff who are acquired with excellent, competitive competencies for employment in prestigious companies and institutions. Continuous quality improvement in all segments of UTMS's work is recognizable, unique and proven with the SUPER BRANDS Prize in the Higher Education for 2017.